A CRO agency for DTC brands moved its outbound from a tired inbox to the phone and booked 141 calls from 503 qualified leads, two of them on the first day of dialing.
Channel fatigue is specific. The founders who had stopped engaging by email answered the phone.
Vectivo does conversion rate optimization for direct-to-consumer e-commerce brands. Its buyer is a DTC founder or operator, one of the hardest audiences to reach cold, because every agency in the category is already reaching for them.
Two months of cold email hit two problems at once. Low open rates meant deliverability was working against the campaign before the copy mattered, and founders who did reply wrote back to say they were tired of being pitched.
The cheapest test was a channel test. Moving to the phone could be tested in a day.
Same market, same offer, same list. The channel was the variable that changed.
GetLeads
FullEnrich
BetterContact
Salesfinity
Google Sheets
Google DriveA CRO agency for DTC e-commerce brands.
The list the email campaign had already paid for.
503 qualified leads, never a raw dialer list.
The opener is the whole call.
The lead has to understand the offer.
Objections get rehearsed, never improvised.
Confirm the email before booking.
Every booked call arrives with a recording, notes and a verified email.
A live tracker the client could open at any time.
We moved the campaign from email to the phone with the same list and the same offer. Callers cleared onboarding on four rules, every call was recorded, and every booked call reached Vectivo with the recording, notes and a verified email.
Two meetings landed on the first day of dialing, plus four warm leads. Over the campaign, 28% of qualified leads became booked calls, each one delivered with a recording, notes and a verified email.
Different markets, the same system underneath.
"I actually can't think of a vendor I've been more impressed with in my entire professional career. You guys are totally locked in."
9 programs, 9 very different markets