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How Zuper built $120K+ in pipeline in 60 days from a TAM scraped from scratch

A VC-backed field service SaaS turned contractor-targeted cold email into a primary pipeline channel by going straight to the end market: the contractors who run the crews.

Market
Field service SaaS for roofing, HVAC, and solar contractors
I actually can't think of a vendor I've been more impressed with in my entire professional career. You guys are totally locked in.
Chris RiesHead of Growth Marketing at Zuper
Pipeline in 60 days
$120K+
Of Zuper's total new pipeline
~25%
Reply-to-interested rate (113 of 171)
66.08%
Zuper campaign dashboard: 64,389 emails sent, 260 replies, 124 interested at a 47.69% positive reply rate

Zuper had a strong product, a CRO who could sell it, and an outbound channel that wasn't producing pipeline.

Zuper builds the AI operating system for roofing and exterior contractors: field service management, intelligent quoting, inspection workflows, and Zuper Glass, a patent-pending smart-glasses product that lets crews capture inspections hands-free. The category is real, the product is differentiated, and the leadership team has the right pedigree.

But the outbound channel wasn't moving the needle.

When pipeline is dead, the list is usually broken. Or the reply timing. Or the handoff. Zuper had all three.

What we built.

We fix the architecture first, then the messaging.

  • Claude Code
  • EmailBison
  • Master Inbox
  • OutboundSync
  • HubSpot
  • Slack
  • Serper.dev
  • Google Maps
  • DiscoLike
  • BlitzAPI
  • Prospeo
  • MillionVerifier
  • OpenRouter

  1. TAM engineering

    89,562 companies scraped from scratch. No bought lists.

  2. Enrichment and verification

    Multi-source waterfall. 25,443 verified business-domain emails survived.

  3. Campaign execution

    5 angles head-to-head. Segmented by inbox provider. Winners scaled.

  4. Reply management

    Pipeline is won or lost after the reply.

From a custom TAM to a warm call inside 5 minutes.

We built the roofing market from scratch, found and verified each owner's email, and tested five angles split by inbox provider. Positive replies reach the team inside a minute, and the BDR calls back inside 5 minutes during business hours, with the full history in the CRM.

The Zuper playbook, mapped end to end
100%

$120K+ in pipeline and ~25% of Zuper's total new pipeline, in 60 days.

The architecture started producing inside two weeks. The first closed-won deal landed on day 14: Texas Vets Roofing, $16,788, sourced entirely through the cold email and reply-management layers.

Slack notification: Chris Ries shares the first closed-won deal, Texas Vets Roofing, $16,788, Apr 14
Chris Ries to the team Slack the moment the deal closed.
Companies scraped (custom TAM, no bought lists)
89,562
Verified business-domain emails
25,443
Reply-to-interested rate (113 of 171)
66.08%
Pipeline generated in 60 days
$120K+
Revgrowth-sourced sales
14
Of Zuper's total pipeline generation
~25%
"It's almost a quarter of all of our pipeline generation. We're feeling pretty bullish about this month and the quarter."
Chris Ries, Head of Growth Marketing at Zuper, at a pipeline review midway through month two

More client results.

Different markets, the same system underneath.

Read the case study

How UNIQ Supply opened 4,313 qualified conversations from 1M+ cold emails in 16 months

Emails sent in 16 months
1,048,443
Qualified conversations generated
4,313
Positive reply rate on 18,443 replies
23.39%
  • Cold email
Damon PorterVP of Digital Strategy, UNIQ Supply