How Zuper built $120K+ in pipeline in 60 days from a TAM scraped from scratch
- Pipeline in 60 days
- $120K+
- Of Zuper's total new pipeline
- ~25%
- Reply-to-interested rate (113 of 171)
- 66.08%
Chris RiesHead of Growth Marketing, Zuper
How Church Plant Media started 52 conversations with church leaders in 10 weeks with cold email
A church software company started 52 conversations with church leaders in 10 weeks by opening each first email with the one thing that church's website was missing.
- Market
- Websites, apps, live streaming and online giving for churches
- Client
Dustin StearmanFounder, Church Plant Media
Name the one thing missing from a church's own website, and the pastor has a reason to write back.
- Interested church leaders in 10 weeks
- 52
- People contacted at churches
- 10,734
- Positive reply rate on 356 replies
- 14.61%
Church Plant Media needed busy church leaders to answer a cold email about software.
Church Plant Media builds websites, mobile apps, live streaming and online giving for churches and ministries, with a free 14-day trial and no long-term contract. Its buyers are pastors, elders and church administrators, often on small staffs.
A general pitch for church software gives a pastor nothing to answer. The first email had to show we had looked at their church, and name something specific enough to reply to.
The opener had to come from each church's own website. That's where we started.
What we built.
We checked each church's website for the four things Church Plant Media sells, and led with the one it lacked.
EmailBison
Apollo
DiscoLike
Google Maps
Context
Church software for gospel-centered churches.
List sources
Each list source ran in its own campaigns.
Website check
Every church site checked for four features.
Messaging
Two short steps: the gap, then a one-line check.
Provider split
Google, Microsoft and other inboxes, each in its own campaign.
Second pass
A second pass a month later.
From a church's own website to an interested reply.
Each church's website was checked for four features, and the missing one became the first line. Churches that stayed quiet got the same two steps again a month later.
52 interested church leaders in 10 weeks, from 10,734 people contacted.
From September 1 to November 12, 2025, 19,754 emails reached 10,734 people at churches and drew 356 replies. 52 of them were interested, a 14.61% positive reply rate.
- Interested church leaders
- 52
- People contacted
- 10,734
- Emails sent
- 19,754
- Reply rate
- 3.32%
- Positive reply rate
- 14.61%
- Interested per 1,000 contacted
- 4.8
More client results.
Different markets, the same system underneath.
Chris RiesHead of Growth Marketing, Zuper
