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How WeShepherd opened 58 enterprise conversations in 13 weeks.

An audience strategy company opened 58 conversations with senior leaders in entertainment, fintech, tech and packaged goods in 13 weeks, by offering each one a playbook built for a peer brand.

Market
Audience strategy and media for consumer brands and IP

At an enterprise account, the first email has one job: earn a yes to a small ask. A playbook built for a peer brand earned that yes 58 times.

From our WeShepherd strategy review
Interested enterprise leads
58
Interested replies from VP level or above
34 of 58
People contacted in 13 weeks
48,565
WeShepherd campaign dashboard: 88,734 emails sent, 48,565 people contacted, 58 interested replies

WeShepherd needed senior marketers at large consumer brands to answer a stranger's email.

WeShepherd finds and activates the audiences a brand or IP will grow with. Its buyers run marketing, insights and partnerships at consumer brands in entertainment, fintech, packaged goods, automotive and tech.

Enterprise inboxes are guarded, and a senior marketer hears a vendor pitch every day. Each account also has a small circle of buyers, so a careless first email can close the door on the whole company.

The first email had to earn a yes from a VP who had never heard of WeShepherd.

What we built.

Five industry tracks, a peer-brand playbook as the offer, and results read by mail host so every wave aimed better.

  • Apollo
  • Clay
  • EmailBison
  • Google Workspace
  • n8n

  1. Context

    An audience strategy company for consumer brands and IP.

  2. Segmentation

    Five industry tracks, each split by company size.

  3. Persona targeting

    Only the leaders who own audience decisions.

  4. Offer

    A playbook built for a peer brand, free to request.

  5. Messaging

    A few short lines and one question: can I share it?

  6. Infrastructure

    100 inboxes on 50 separate domains, capped at 15 sends a day.

  7. Reading the data

    Every campaign split by the prospect's mail host.

  8. Reply routing

    Every reply synced the moment it landed.

From a peer-brand playbook to an enterprise conversation.

Every lead came from one industry track, one size tier and one named role. The first email offered a playbook and asked a single question, and every reply reached the team the moment it landed.

The WeShepherd playbook, mapped end to end
100%

WeShepherd opened 58 enterprise conversations in 13 weeks, 34 of them at VP level or above.

The first interested replies arrived three days after launch, from leaders at a film studio, a global esports group and a pro sports franchise. By the end of the program, chief marketing officers, SVPs and founders had replied asking for the playbook or a call.

Emails sent in 13 weeks
88,734
Interested enterprise leads
58
From VP level or above
34 of 58
From launch to the first interested reply
3 days
Bounce rate
2.47%
Unsubscribe rate
0.08%

More client results.

Different markets, the same system underneath.

Zuper

How Zuper built $120K+ in pipeline in its first 60 days of outbound.

Pipeline in 60 days
$120K+
Of Zuper's total new pipeline
~25%
Reply-to-interested rate (113 of 171)
66.08%
"I actually can't think of a vendor I've been more impressed with in my entire professional career. You guys are totally locked in."
Chris Ries, Head of Growth Marketing, Zuper
Read the Zuper case study

9 programs, 9 very different markets