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How UNIQ Supply opened 4,313 qualified conversations from 1M+ cold emails in 16 months

A custom branded eating-ware manufacturer turned outbound into a reply-closing pipeline engine at 100K+ emails per month, with every deal closing inside an email thread.

Market
Custom branded eating-ware for coffee shops, bakeries, QSRs, and caterers
Window
May 2025 to September 2026
Client
Damon PorterVP of Digital Strategy, UNIQ Supply
We've closed more cold email deals this year in eight weeks than we did in eight months of the year prior. A large part of that has been this initial touch, piquing curiosity with the 3D mockup.
Chip HixonVP of Sales at UNIQ Supply
Emails sent in 16 months
1,048,443
Qualified conversations generated
4,313
Positive reply rate on 18,443 replies
23.39%
UNIQ Supply campaign dashboard: 1,048,443 emails sent, 4,313 interested replies at a 23.39% positive reply rate

UNIQ Supply needed a sales process built around how their buyer actually makes decisions.

UNIQ Supply manufactures custom branded eating-ware disposables (cups, bowls, plates, sleeves) for coffee shops, bakeries, quick-service restaurants, and catering businesses. Their ICP, shop owners buying 5,000+ units per month, sits in a huge, structurally underserved B2B TAM.

But the scaling challenge wasn't obvious from the outside. Every outbound agency UNIQ Supply had worked with was optimizing the wrong end of the funnel: subject lines, deliverability, reply rates.

The post-reply gap was where their deals were dying. That's where we went to work.

What we built.

We instrument the post-reply gap, where UNIQ's deals actually close.

  • Claude Code
  • EmailBison
  • ScaledMail
  • Clay
  • Serper.dev
  • Google Maps
  • MillionVerifier
  • BounceBan
  • HubSpot
  • OutboundSync
  • MasterInbox
  • trigger.dev
  • Logo.dev
  • Nano Banana

  1. Context

    A large underserved TAM with a clear differentiated offer.

  2. Vertical segmentation

    Segments big enough to run their own campaigns.

  3. Infrastructure

    The stack behind 100K+ emails per month.

  4. Offer

    The mockup is the demo.

  5. Enrichment

    A proprietary pipeline for local SMB contact discovery.

  6. Messaging

    Short, direct, two-step. No breakup emails.

  7. Sales motion

    The inbox is the sales floor.

  8. Inbox ops

    The unified inbox as the sales operating system.

  9. The engine

    An AI responder that never stops learning UNIQ's business.

From prospect to closed deal without a meeting.

We map every shop in each vertical, find the owner's inbox and send a short two-step email. When an owner replies, an AI agent drafts the answer with their logo already on a cup, a person sends it within minutes, and the deal closes inside the thread.

The UNIQ Supply playbook, mapped end to end
100%

UNIQ Supply turned outbound into a reply-closing pipeline engine at 100K+ emails per month.

Since partnering with Revgrowth and rebuilding the sales architecture around the inbox, UNIQ Supply has scaled outbound from modest pilot volume to 100K+ sends per month without adding a single step to their sales funnel. Every deal still closes inside an email thread.

Emails sent in 16 months
1,048,443
Qualified conversations
4,313
Positive reply rate
23.39%
Bounce rate
2.82%
Unsubscribe rate
0.15%
More weekly coverage via AI Reply Agent
~40%
"There's no question you guys have gotten us a lot of leads."
Damon Porter, VP of Digital Strategy at UNIQ Supply

More client results.

Different markets, the same system underneath.

Read the case study

How Zuper built $120K+ in pipeline in 60 days from a TAM scraped from scratch

Pipeline in 60 days
$120K+
Of Zuper's total new pipeline
~25%
Reply-to-interested rate (113 of 171)
66.08%
  • Cold email
Chris RiesHead of Growth Marketing, Zuper