For B2B companies with product-market fit
Pick a play. We build it into your stack.
Choose any of the 25 playbooks behind our client programs. In a three-week sprint we build it into your CRM, your sending tools and Slack, test it on your own records and run it live with your team. Then every workflow, prompt and doc is yours.
- Every play starts from a map we already run, so the build follows a process we know works
- Built in accounts you own, from your CRM to your Slack
- Every step tested on your own records before it goes live
- Handed over with a recorded walkthrough, the docs and every prompt
Pick a play from the library.
Every play we run for clients, each mapped end to end. Open any one to see every step we'd build for you.
Outbound plays5
- Modern OutboundRelevant offers at full TAM scale.
- Cold CallingDial the whole market in parallel.
- Lookalike AudiencesFind more of your best customers.
- Local Gift ListLead with three buyers near them.
- Campaign RecyclingHit your whole market every 60 days.
Signal plays12
- Competitor Page FollowersTheir audience already raised a hand.
- Website De-anonymizationPut names to anonymous traffic.
- Content EngagementReach people engaging in your space.
- LinkedIn InboundOnly message the ones who fit.
- Newsletter ReadersTalk to the readers who click.
- Event AttendeesFollow up while the event is fresh.
- Competitor ReviewsReach their unhappy customers first.
- Permissionless Value PropsLead with a finding from the public record.
- New LeadersMeet new leaders while they set the plan.
- Open RolesReach the manager behind the job post.
- Stack ChangesCatch accounts while they switch tools.
- New FundingReach the buyer the round will fund.
Pipeline plays8
- Reply to Warm CallCall while the interest is fresh.
- AI Reply AgentEvery reply answered in minutes.
- CRM Re-engagementRevive pipeline you already paid for.
- CRM EnrichmentFill every gap, keep what reps got right.
- Champion MovesFollow your champions to their next company.
- Reply Follow-ThroughEvery reply gets a next step.
- Booked to HeldTurn booked meetings into held ones.
- Form Fill to CallCall every good form fill within minutes.
Built in tools you own.
Everything lives in your accounts, so it keeps running after we hand it over.
Your CRM and Slack
Every record lands where your team already works, matched to what's there and tagged with its source.
HubSpot
Salesforce
Slack
Your sending tools
Email and LinkedIn sequences set up in your accounts, with warm-up and sending caps on from day one.
EmailBison
HeyReach
MasterInbox
Workflows and agents
Every trigger, score and route runs on workflows you can open and change, with the prompts in plain text.
n8n
Trigger.dev
Claude Code
OpenRouter
Data and verification
Accounts, buyers and signals from several sources, and every email checked twice before it sends.
GetLeads
DiscoLike
MillionVerifier
BounceBan
Four steps are yours. We run the rest.
What the work looks like on your side, and everything we take off your plate.
You
- Pick the playFrom the library, on a kickoff call where we scope it and set the dates with you.
- Open your stackAccess to your CRM, your sending tools and Slack, so everything is built in accounts you own.
- Approve the build specEvery trigger, source and route written down and agreed before we build.
- Run it with usYour team runs the play live with us for a week. Then it's yours.
Revgrowth
- Scope the play and set the dates with you
- Audit your stack and your data
- Write the build spec, step by step from the playbook
- Build every workflow, prompt and CRM field in your accounts
- Wire it to your CRM, your sending tools and Slack
- Test every step on your own records
- Run it live with your team and fix what the first week shows
- Hand over a recorded walkthrough, the docs and every prompt
What happens after you sign.
About two weeks from kickoff to the play running live in your stack, then a week running it with your team before we hand it over.
From kickoff to handover
- Yours
- Ours
- Together
- Kickoff callThe play picked, scoped and dated with you, with a written recap the same dayTogether, Week 1
- Open your stackAccess to your CRM, your sending tools and Slack, so everything is built in accounts you ownYours, Week 1
- Your stack and data, auditedWhat's connected, what's missing and where the data runs thinOurs, Week 1
- The build spec, writtenEvery trigger, source, score and route, and the field each record lands inOurs, Week 1
- Approve the specIn writing, within three business daysYours, Weeks 1 to 2
- Built in your accountsThe workflows, the prompts and the CRM fields, step by step from the playbookOurs, Week 2
- Tested on your own recordsEvery step run on live data and checked by hand before it goes liveOurs, Week 2
- Live in your stackYour team runs the play with us, and we fix what the first week showsTogether, Week 3
- HandoverA recorded walkthrough, the docs and every prompt, yours to changeOurs, Week 3
The live date holds when your approvals come back within three business days. Each day of delay moves it by a day.
How every sprint runs
- Every playBuilt from a playbook we already run, then fitted to your market, your data and your tools.
- Every stepTested on your own records and checked by hand before it touches a live account.
- Every recordLands in your CRM with its source, matched to what's already there, and never overwrites what your reps entered.
- Every FridayA short written update in your Slack on what's built, what's tested and what's next.
- At handoverA recorded walkthrough, the docs for every step and the prompts behind them, all yours to change.
- After the sprintYour team runs the play. Add the next play when you're ready, or have us run it alongside you.
Everything else you'd ask
What is a GTM engineering sprint?
One play from our library, built into your own CRM, sending tools and Slack, tested on your records and run live with your team, then handed over. About three weeks from kickoff to handover.
Which plays can we pick?
Any play in the library on this page, from cold email at full TAM scale to website visitors, champion moves and the AI Reply Agent. Each one is mapped step by step, so you see what you're getting before we start.
Can we build more than one play?
Yes. Each play gets its own spec and dates on the kickoff call. Plays that share data, like a market map and the signal plays that run on it, are built together.
Which tools do you build in?
Yours. Your CRM, your sending tools and your Slack, plus n8n or Trigger.dev for the workflows. Anything new a play needs is named in the spec before you approve it.
Do we need a GTM engineer on our side?
No. You need one person who will own the play. They join the kickoff, approve the spec and run the play with us in the last week.
Who owns what you build?
You do. Everything is built in accounts you own, so the workflows, the prompts and the docs stay with you.
What if our data is thin?
The audit in week one shows where it runs thin. If a play needs accounts you don't have yet, a market map builds them first.
Do you guarantee results?
No. We promise the build in the spec, tested on your data, and you watch every step run before the handover.
Book a strategy call.
Thirty minutes with Adam. Bring the play you want built, and we'll walk through what it takes in your stack.
The other services.
Every program runs on one map of your market, so the channels work together.
Automated outbound
Email and LinkedIn campaigns across your whole market, from the list to the reply.
See how it runsCold calling
Your whole market dialed in parallel. Every meeting is booked on the call and sent to you with the recording.
See how it runsMarket map
Every company that fits your ICP, who is in market now, and the decision maker at each, verified twice.
See how it runs