Stack Changes Playbook
Catch accounts while they switch tools. A competitor leaving, a new tool arriving or a renewal coming due is the moment to talk, and two signals together make an account worth a call.
See this playbook on your market
We'll find companies in your market that just added or dropped a tool next to yours, the moment to talk, and email you the list.
Just want the playbook?
Tools used
Claude Code
Gong
PredictLeads
Sumble
Jev
OpenRouter
HubSpot
LinkedIn
IcyPeas
Prospeo
LeadMagic
GetLeads
MillionVerifier
BounceBan
Slack
Salesfinity
EmailBison
How it works
Name the tools whose arrival or departure means an account is in motion.
- Claude Code lists three kinds:
- Competitors: tools yours replaces
- Pairs: tools that work better with yours
- Need: tools that show the problem you solve
- What customers said on Gong calls about the tools they left shows which switches matter.
- Claude Code
- Gong
- Claude Code lists three kinds:
Every change comes with the date it was first and last seen.
- PredictLeads detects the technologies each company uses, with first-seen and last-seen dates.
- Sumble adds tool adoption and competitor churn from job posts and team data.
- A competitor first seen 10 to 11 months ago is coming up on its first renewal.
- PredictLeads
- Sumble
One signal is noise. Two in the same quarter make an account worth working.
- Jev and OpenRouter read the signals together:
- A competitor gone
- A new tool that pairs with yours
- A job post for migration or implementation work
- A renewal coming due
- Two or more in the same quarter: worked now. One on its own: kept on a watchlist until a second one lands.
- Customers, open deals, active sequences, and agencies whose posts describe client work come off, checked against HubSpot.
- Jev
- OpenRouter
- HubSpot
- Jev and OpenRouter read the signals together:
The leader of the team that uses the tool every day.
- Sumble and LinkedIn find the team and its leader.
- Sumble
- LinkedIn
A verified work email for every team leader.
- The enrichment waterfall uses IcyPeas, Prospeo, LeadMagic and GetLeads. Each vendor only sees the contacts the ones before it missed.
- MillionVerifier checks every address first, then BounceBan checks every address that passes.
- IcyPeas
- Prospeo
- LeadMagic
- GetLeads
- MillionVerifier
- BounceBan
The owner calls while the decision is still open.
- A Slack alert lists the signals and the likely renewal month.
- A call on Salesfinity before that month arrives.
- Slack
- Salesfinity
Emails about the job the switch is for.
- EmailBison sends from separate inboxes.
- The email talks about the work the tool does and never names the competitor.
- EmailBison
Want this running for your market?
We build it on your data and your offer, then run it with your team. It starts with a 30-minute strategy call.
Book a strategy call
