Competitor Page Followers Playbook

Start from each competitor's LinkedIn company page and pick up everyone who followed it since the last run.

• List the competitors whose audience looks like your buyer.
• Export the followers of each one's LinkedIn company page.
• Re-pull every week and keep only the people who are new since the last run.
• The follow is the first signal: this person already pays attention to your category.
• Each person keeps a note of the page they came from.

• LinkedIn

A competitor's followers include its own staff and alumni, so they come out before anything else happens.

• Anyone whose employer or headline names the competitor is removed.
• This runs before any paid enrichment touches a row.
• Also removed up front:
  • Your customers and open deals
  • Anyone already in an active sequence
  • Titles you never sell to, such as students, interns and recruiters

Each follower's company gets a decision maker, a champion and a user, each with a work email.

• Map the buying committee at each account:
  • The decision maker
  • A likely champion
  • A day-to-day user
• The enrichment waterfall uses IcyPeas, Prospeo, LeadMagic and GetLeads.
• Each vendor only sees the contacts the ones before it missed.

• IcyPeas
• Prospeo
• LeadMagic
• GetLeads

Every email is checked twice before anything sends.

• MillionVerifier checks every address first, then BounceBan checks every address that passes.
• Sort each address by the result:
  • Valid: kept for the campaign
  • Catch-all: kept only if BounceBan marks it deliverable, and sent from its own campaign so its results read separately
  • Invalid, disposable or unknown: removed
• An enrichment vendor's own check never counts as one of the two.
• A contact that fails keeps its place on the list with a flag, so no qualified person is silently lost.

• MillionVerifier
• BounceBan

The follow is one signal. Sumble, Apify and RB2B show whether the timing is right.

• Sumble: the account uses the competitor, or is hiring and changing its stack.
• Apify: they engaged with the competitor's posts recently.
• RB2B: they visited your site.
• Every signal lands on the account's HubSpot record, stamped with its type and time.
• Signals add up. An account moves from cold to warm to active as they stack, and one signal alone seldom changes its tier.
• A Sumble match only counts when it lands on the account's exact domain.

• Sumble
• Apify
• RB2B
• HubSpot

Each account is scored on fit and on timing, then sorted into a tier.

• Jev and OpenRouter score two things in one pass: fit against your ICP, and timing from the signals stacked on it.
• They classify and score only. Neither one enriches.
• The tier comes from fixed rules on top of their answers:
  • Tier one: a strong fit, with signals stacking up
  • Tiers two and three: a partial fit, or a strong fit with only one signal
  • Disqualified: a weak fit, or a disqualifier such as a competitor
• Too little evidence to judge? The account stays unscored instead of guessed.

• Jev
• OpenRouter

The best fits get a Slack alert to their owner, then one-to-one work built on a switch angle.

• A Slack alert goes to the account owner and names the signal that fired.
• The owner then works it one to one:
  • A warm call on Salesfinity
  • A personal note on LinkedIn or Gmail
  • A short personal video
• The angle is a switch: what they would gain by moving off the competitor.
• Whatever the rep does from the alert is written back to the CRM.

• Slack
• Salesfinity
• LinkedIn
• Gmail

Everyone else who qualifies gets automated email that opens on the signal.

• Automated emails in EmailBison open on the signal and make the same switch case.
• An account that engages moves up to tier one.
• Frequency caps limit how often any one person hears from you.
• Two emails in total, and no link in the first.
• Disqualified: no message.

• EmailBison