Notes on outbound, as we run it.
How we build the lists, write the copy and run the campaigns with Claude Code. Every post also goes out as our newsletter.
New posts by email. Unsubscribe anytime.
Every post.
April 2026
- The GTM EngineerWhy the most important outbound hire of 2026 doesn't write cold emails7 min
- The highest-ROI pipeline in B2B is already sitting in your CRM.Every ghosted account in your CRM has a CAC of zero. You already sourced them, qualified them, and had a real conversation. The cost is sunk. The pipeline is...4 min
- Claude Code Runs Our Entire GTM Pipeline115 skills. 3 autonomous agents. 30 minutes of human time per week.6 min