The Revgrowth blog
Notes on outbound, as we run it.
How we build the lists, write the copy and run the campaigns with Claude Code. Every post also goes out as our newsletter.
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10 min readWhen to Follow Up on a Cold Email With No Response
Why one cold email misses your buyers, why every 60 days works, the math on one market, and the seven steps that keep your whole market in rotation.
Cold email
10 min readHow to Scrape Google Maps for Leads and Owner Emails
How to pull every local business from Google Maps, find the owner with proof, get an email that lands and reach the ones buying right now first.
Lead lists
8 min readThe Outbound Sales Playbook We Run, in 8 Steps
Our whole outbound system in eight steps, from your closed deals to booked calls, with the exact tools for each step and how it differs from an AI SDR.
Cold email
5 min readHow to Identify Anonymous Website Visitors and Book Calls
How to put names to anonymous website visitors and turn their visits into booked calls, in eight steps with the exact tools, a scoring prompt and an email.
Signals
6 min readHow to Find Lookalike Companies of Your Best Customers
The first net-new list we'd build for any B2B company is a list of companies that look like its best customers.
Lead lists
5 min readWhat Is a GTM Engineer? The Role, Stack and First 5 Systems
Go-to-market now runs on data, AI and a stack of tools that don't talk to each other on their own. Someone has to connect them and keep them running.
GTM engineering