Event Attendees Playbook

Every event leaves a list. Pull exhibitors and speakers weeks before a show, and attendees the day it ends.

• Pull the list from where the event lived:
  • The LinkedIn event's attendees
  • The Luma guest list
  • The registration export from your webinar platform
  • The public exhibitor, sponsor and speaker lists, pulled with Firecrawl four to six weeks before a trade show
• Split it four ways:
  • Exhibiting or speaking: worked before the show, with a request for time on site
  • Attended: they were in the room
  • Registered, missed it: they wanted it, so the recording is a reason to write
  • Met in person: booth visits, badge scans and conversations, logged by whoever met them
• Keep what each person saw: the session, the speaker, the question they asked.

• LinkedIn
• Luma
• Firecrawl

Anyone who is already covered comes off the list before it is scored.

• Look up every attendee in HubSpot.
• Customers and open deals go to their owner, with the event as a reason to reach out.
• Contacts already in an active sequence are left out until it ends. Anyone who opted out never comes back.
• Competitors and fellow vendors come off too.

• HubSpot

An attendee list already carries name, title and company, so fit is scored first and only buyers are enriched.

• Jev and OpenRouter score each attendee on company fit and on role: do they buy, use or sign off on what you sell?
• They classify and score only. Neither one enriches.
• The tier comes from fixed rules on top of their answers:
  • Tier one: a strong fit in a buying role, and everyone you met in person
  • Tiers two and three: a partial fit, or a fit company where the attendee is not the buyer
  • No fit: dropped before any credit is spent
• Students, job seekers and fellow vendors are the first to go.

• Jev
• OpenRouter

Only attendees who passed the score are enriched, each with a work email.

• Where the attendee is not the buyer, the buyer at the same account is found too.
• The enrichment waterfall uses IcyPeas, Prospeo, LeadMagic and GetLeads.
• Each vendor only sees the contacts the ones before it missed.

• IcyPeas
• Prospeo
• LeadMagic
• GetLeads

Every email is checked twice before anything sends.

• MillionVerifier checks every address first, then BounceBan checks every address that passes.
• Sort each address by the result:
  • Valid: kept for the campaign
  • Catch-all: kept only if BounceBan marks it deliverable, and sent from its own campaign so its results read separately
  • Invalid, disposable or unknown: removed
• An enrichment vendor's own check never counts as one of the two.

• MillionVerifier
• BounceBan

A Slack alert with what they saw at the event, then one-to-one follow-up within two days.

• A Slack alert goes to the account owner with the event, the session and any notes from whoever met them.
• The owner then follows up one to one:
  • A warm call on Salesfinity
  • A personal note on LinkedIn or Gmail that picks up the conversation from the event
• Within two days of the event. After a week, the event stops being a reason to write.
• Exhibitors and speakers get the same alert before the show, with a request for time on site.
• Whatever the rep does is written back to the CRM.

• Slack
• Salesfinity
• LinkedIn
• Gmail

Emails open on the event and offer something useful from it.

• Emails in EmailBison open on the event and offer one useful thing from it:
  • Attended: the one takeaway that matters for their role
  • Registered, missed it: the recording, sent when they say yes
• Then one line on what you do, and a clear question at the end.
• Sent within two days of the event, while they still remember it.
• Two emails in total, no link in the first, and open tracking off.
• An attendee who replies moves up to tier one.

• EmailBison