Champion Moves Playbook

Everyone who bought from you, used you well or spoke up for you goes on one list.

• Contacts on closed-won deals from the last three years in HubSpot.
• People who praised you on recorded calls in Gong, plus the names on your case studies and reviews.
• Each one keeps their history: the account, the result they got and who owned them.

• HubSpot
• Gong

A new employer or a new title flags the person for review.

• LinkedIn job-change alerts and Sumble watch every name on the list.
• A move is confirmed with a second source before anyone acts on it.
• Moved to a company that is already your customer: a note goes to that account's owner.
• Retired, or moved to a company outside your ICP: dropped.

• LinkedIn
• Sumble

The new company is scored on fit, timing and how strong the old relationship was.

• Jev and OpenRouter score fit against your ICP, and timing from the move.
• The old relationship counts too: the result they got and how the calls went.
• They classify and score only. Neither one enriches.

• Jev
• OpenRouter

Their old address died with the old job, so the new one is found fresh.

• The enrichment waterfall uses IcyPeas, Prospeo, LeadMagic and GetLeads. Each vendor only sees the contacts the ones before it missed.
• Tier one also gets a mobile: GetLeads first, then FullEnrich, then BetterContact.

• IcyPeas
• Prospeo
• LeadMagic
• GetLeads
• FullEnrich
• BetterContact

Every email is checked twice before anything sends.

• MillionVerifier checks every address first, then BounceBan checks every address that passes.
• A contact that fails keeps its place on the list with a flag, so no champion is silently lost.

• MillionVerifier
• BounceBan

Two or three more people at the new company, so the deal never rests on one person.

• Sumble finds the decision maker and the team your champion now works with.
• They go through the same enrichment and verification.

• Sumble

The person who knew them reaches out first, personally.

• A Slack alert goes to whoever owned the old account, with the move and the history.
• A personal note on LinkedIn in their first weeks, with congratulations and no pitch.
• Then a call on Salesfinity.

• Slack
• LinkedIn
• Salesfinity

A short sequence that opens on the work you did together.

• Emails in EmailBison name the shared history and the result they got, the way a person would remember it.
• Frequency caps limit how often any one person hears from you.
• Sent from separate inboxes, so it never touches your cold outreach.

• EmailBison