How Zuper built $120K+ in pipeline in 60 days from a TAM scraped from scratch
- Pipeline in 60 days
- $120K+
- Of Zuper's total new pipeline
- ~25%
- Reply-to-interested rate (113 of 171)
- 66.08%
Chris RiesHead of Growth Marketing, Zuper
How Nanonets booked meetings with 201 companies by phone, at up to 2,000 dials a day
Nanonets builds AI agents that automate accounts payable, purchase orders and contract work. When changes in search cut into its inbound, Revgrowth ran its cold calling for twelve months, scaled it from 500 to 2,000 dials a day across three of its teams, and booked meetings with 201 companies, Samsung Semiconductor and Airstream among them.
- Market
- AI agents for finance and procurement workflows
- Window
- June 2025 to June 2026
Anirudh PatriHead of GTM, Nanonets
- Companies booked a meeting by phone
- 201
- Dials a day at full volume, up from 500
- 2,000
- Nanonets teams on the program
- 3
Inbound was slipping, and other calling agencies had already come up short.
Nanonets' largest source of leads had been buyers finding it through Google search, with cold email second. Search updates, and buyers asking ChatGPT instead of clicking a link, cut the number of leads coming in.
Cold calling was the channel that could close the gap, and it had already let the team down. Nanonets had tried other calling agencies, and none had cracked a script for a product that can work in almost any industry.
Anirudh Patri, who owns lead generation at Nanonets, was close to giving up on cold calling altogether.
What we built.
Trained callers, a script built for a defined buyer, and dial volume that grew with the program.
Nanonets booked meetings with 201 companies in twelve months.
Three months in, Nanonets said the phone was booking more meetings than its cold email. Over twelve months, 201 companies booked a meeting, Samsung Semiconductor and Airstream among them, each delivered with the call recording.
- Companies booked
- 201
- Companies booked in the best month
- 32
- Months of dialing
- 12
- Dials a day at full volume
- 2,000
- Nanonets teams
- 3
- Bookings delivered with a recording
- 100%
"The surprising part was that the number of calls that we started generating through cold calling started beating the number of calls we generate through cold emailing."
More client results.
Different markets, the same system underneath.
Chris RiesHead of Growth Marketing, Zuper
