How Zuper built $120K+ in pipeline in 60 days from a TAM scraped from scratch
- Pipeline in 60 days
- $120K+
- Of Zuper's total new pipeline
- ~25%
- Reply-to-interested rate (113 of 171)
- 66.08%
Chris RiesHead of Growth Marketing, Zuper
How AchieveCE opened 4,991 license-renewal conversations with deadline emails in 20 weeks
A continuing-education provider turned public license records into a deadline engine: one email per licensee about their own license, renewal date and required hours, answered with a one-word reply.
- Market
- Accredited continuing education for nurses, physicians, dentists and pharmacists
- Client
Luke PorterCEO, AchieveCE
A renewal email earns a reply when it proves it read the record: the license number, the deadline and the hours still owed.
- Deadline emails sent in 20 weeks
- 455,213
- Interested replies from licensees
- 4,991
- Positive reply rate on 9,311 replies
- 53.6%
AchieveCE needed licensed professionals to act before their renewal deadline, from an email they never asked for.
AchieveCE sells accredited online continuing education to nurses, physicians, dentists, pharmacists and other licensed healthcare professionals, and reports completions to CE Broker automatically. The buyer who acts is the individual licensee, and the moment they act is the weeks before their license expires.
A renewal notice from an unknown sender reads like a scam unless it proves it knows the reader's record. In a regulated field, one wrong line about required hours tells a nurse something false about their own license.
The email had to be as precise as the board's own notice. That's where we went to work.
What we built.
We write from the license record, so every email is about the reader's own renewal.
Claude Code
EmailBison
MillionVerifier
BounceBan
MasterInbox
Context
Accredited CE for licensed healthcare professionals.
License records
The list is the state's own license record.
Renewal cohorts
Cut by profession and by the month the license expires.
Board rules
Every compliance line checked against the reader's own record.
Messaging
Their license number, their deadline, a one-word reply.
Sending
356 inboxes on 178 domains, sending seven days a week.
Reply handling
Replies sorted by intent, re-sends capped at two passes.
AchieveCE turned state license records into 4,991 renewal conversations in 20 weeks.
Across 90 campaigns, the program sent 455,213 deadline emails to 413,203 licensees and drew 9,311 replies, 4,991 of them interested. In Virginia and New Jersey, each build launched as a pair, a direct link against a reply-to-request version, so every new profession was measured from its first send.
- Deadline emails sent
- 455,213
- Interested replies
- 4,991
- Positive reply rate
- 53.6%
- Bounce rate
- 1.08%
- Licensees contacted
- 413,203
- Sending inboxes on 178 domains
- 356
More client results.
Different markets, the same system underneath.
Chris RiesHead of Growth Marketing, Zuper
