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For B2B companies with product-market fit

Signals and data under every program.

Every company that fits your ICP, who is in market now, and the decision maker at each, verified twice. Every channel we run starts here.

  • Your whole market pulled from several sources, because no single database holds it
  • Signals that show who is in market now: site visits, new followers, hiring, funding and tool changes
  • A decision maker at each account with a work email, verified twice
  • Every account scored on fit and on timing, so the best ones reach a rep first
The Competitor Page Followers play, one of the signal plays we run, mapped end to end
100%
See every step in the playbook

Map it, build it, run it.

The system we build and run for you, in three stages.

1

Map

  • Every company that fits, from several sources
  • Signals that show who is in market now
  • Accounts grouped by the pain they share
2

Build

  • The decision maker at each account
  • A work email for each, verified twice
  • Every account scored on fit and timing, then tiered
3

Run

  • The best-timed accounts alerted to their owner
  • Everyone else into campaigns that open on the signal
  • New signals picked up every week

Four steps are yours. We run the rest.

What the work looks like on your side, and everything we take off your plate.

You

  1. Share your dealsA kickoff call and your won and lost deals, so the ICP comes from real buyers.
  2. Approve the ICPOne written definition of who to target, agreed with you before anything sends.
  3. Name the signals that matterThe competitors to watch, the tools that matter to you and the moments worth a call.
  4. Take the meetingsThe best-timed accounts reach your rep first, with the signal that brought them in.

Revgrowth

  • Pull new followers every week
  • Remove current and former employees
  • Enrich the buying committee
  • Verify every address
  • Stack the signals
  • Score fit and timing
  • Tier one: high touch
  • Tiers two and three: at volume

What happens after you sign.

About three weeks from kickoff to the first scored accounts, then new signals every week.

From kickoff to the first alerts

  • Yours
  • Ours
  • Together
  1. Form and kickoff callA 15-minute form, a 30-minute call and a written recap the same dayTogether, Week 1
  2. Name the signals that matterThe competitors to watch, the tools that matter to you and the moments worth a callYours, Week 1
  3. Send your deals and accessWon and lost deals, CRM access, the accounts to leave out and a visitor tag on your siteYours, Week 1
  4. Your ICP and segments, writtenFrom your deals, your calls and your marketOurs, Week 2
  5. Every company that fits, mappedFrom several sources, then counted by segmentOurs, Week 2
  6. Approve the ICPIn writing, within three business daysYours, Week 2
  7. Signals switched onSite visits, competitor followers, post engagement, hiring, funding and tool changesOurs, Weeks 2 to 3
  8. Buyers found and verifiedThe decision maker at each account, every address checked twiceOurs, Weeks 2 to 3
  9. Every account scoredOn fit and on timing, then tieredOurs, Week 3
  10. Owners and alerts setThe best-timed accounts go to their owner in Slack, with the signal attachedOurs, Week 3
  11. First alertsThe first scored accounts, then new signals every weekOurs, Week 4

The first alert date holds when your approvals come back within three business days. Each day of delay moves it by a day.

After launch

  • Every weekNew signals picked up: site visits, competitor followers, post engagement, hiring, funding and tool changes.
  • Every signalChecked against your CRM before we pay to enrich it, then scored on fit and on timing.
  • Every hot accountSent to its owner in Slack with the signal that brought it in.
  • Everyone elseInto campaigns that open on the signal, so a weak signal today can still become a conversation.
  • Every contactA work email checked twice, by two different verifiers, before anyone emails it.
  • Every quarterYour ICP reviewed against the last 90 days of results.

Everything else you'd ask

How soon do we see the first accounts?

About three weeks after kickoff: your ICP approved, your market mapped, and the first accounts scored on fit and timing, each with a verified decision maker.

Which signals do you track?

Site visits, new followers of a competitor's page, post engagement, hiring, funding, new leaders and tool changes. You name the competitors and the moments that matter at kickoff.

Where do the signals go?

The best-timed accounts go to their owner in Slack with the signal attached. Everyone else goes into campaigns that open on the signal.

What about people we already know?

Every account is checked against your CRM before we pay to enrich it, so customers, open deals and recent conversations stay out.

Do we need to install anything?

For site visits, one tag on your website. Everything else needs only access to your CRM.

Is the data verified?

Every work email is checked twice, by two different verifiers, before anyone emails it.

Which channels use it?

All of them. Cold email, calling and LinkedIn run on the same map of your market, so the channels never contradict each other.

The plays it feeds.

Each signal becomes a play with its own map. Open any one to see every step.

Book a strategy call.

Thirty minutes with Adam. We map your market with you and walk through the first campaign we would run.

What it produces.

Programs we run, in each client's own numbers.

The other services.

Every program runs on one map of your market, so the channels work together.